Chicano Pride Ride was established to provide a platform for riders to proudly display their love for their heritage. Our ride is more than just a way to show off our motorcycles – it is a chance to celebrate our unique and vibrant culture. We are committed to giving back to our community, and we believe that our ride can help us do just that. Our merchandise is designed to help you demonstrate your pride in being a Chicano rider, while also supporting a great cause.